CALEB FERRIS
Product development specialist with 10+ years bringing physical products and environments from concept to production. Experienced in industrial design, manufacturing, and creative direction.
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APPLE
RETAIL INNOVATION
Led the development of scalable, build-ready fixture systems that shaped the next generation of Apple’s retail experience. Translated early concepts into global rollout solutions, contributing to multiple patents and supporting key initiatives like Apple Pickup, where new systems responded to shifting customer behavior. Designed and refined inclusive fixtures for Today at Apple learning sessions, and reimagined core elements like Parsons Tables and Genius Bars to improve accessibility, usability, and long-term durability.
WILLIAMS-SONOMA
KITCHEN TOOLS
Drove product innovation within the kitchen tools category as part of the industrial design and product development team. Conducted research and competitive analysis to identify new opportunities, then developed and tested concepts through hands-on prototyping. Refined designs based on performance insights and partnered with overseas manufacturers to ensure each product met cost, quality, and manufacturability requirements.
POTTERY BARN
HARDGOODS
Designed and developed hardgoods across seasonal and core collections, using a wide range of materials and finishes to create cohesive product stories. Managed multiple categories through the full product lifecycle, collaborating with international vendors to meet cost, MOQ, and quality targets. Strengthened ability to balance aesthetic direction with production constraints and deepened understanding of how products function within a residential interior.
CALEB FERRIS
STUDIO FURNITURE
Designed and produced original furniture collections that explore form, materiality, and humor through limited-run and bespoke pieces. Led end-to-end development across prototyping, fabrication, sourcing, and fulfillment. Managed all aspects of the studio including marketing, client communication, public relations, and exhibition planning. Work recognized with ICFF 2023 Best in Show and featured in national and international design publications.
