CALEB FERRIS
Strategic problem solver with 10+ years shaping products, retail experiences, and creative initiatives.
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APPLE
RETAIL INNOVATION
I helped advance the next generation of Apple’s retail experience by translating early concepts into scalable, build-ready fixtures used across the global store fleet. My work contributed to multiple patents and spanned programs such as Apple Pickup, where I developed new systems in response to shifting customer behavior. I also delivered inclusive fixtures for Today at Apple learning sessions and redesigned core elements like the Parsons Tables and Genius Bars to improve accessibility, usability, and long-term durability.
WILLIAMS-SONOMA
KITCHEN TOOLS
I led product innovation as a member of the industrial design and product development team. My work included identifying opportunities within the kitchen tools category, developing concepts through research, prototyping, and testing, and refining designs based on performance insights. I partnered with overseas manufacturers to move products through development, ensuring each design met cost, quality, and manufacturability requirements.
POTTERY BARN
HARDGOODS
I designed and developed hardgoods that supported Pottery Barn’s seasonal and core product stories, using a wide range of materials and finishes to create cohesive collections. I managed multiple categories through the full product life cycle and worked closely with international vendors to meet cost, MOQ, and quality targets. This role strengthened my ability to balance aesthetic direction with practical development constraints and deepened my understanding of how products function within an interior environment.
CALEB FERRIS
STUDIO FURNITURE
I founded my studio to explore furniture as a blend of craft, storytelling, and lighthearted humor. Each piece is hands-on and material driven, allowing me to reconnect with the fundamentals of making while developing a distinct design voice. Running the studio also expanded my skills beyond fabrication, including client communication, order fulfillment, marketing, public relations, and exhibition planning. The work has been recognized with awards such as ICFF 2023 Best in Show and has been featured in multiple design publications.
