CALEB FERRIS
Industrial designer with 10+ years of experience in retail design, industrial design, and product development.
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APPLE
RETAIL INNOVATION
As a fixture designer on Apple’s Retail Innovation team, I brought to life the latest concepts shaping the global Apple retail experience, scoring multiple patents along the way. A standout project involved crafting fixtures for the Apple Pickup program, an innovative response to evolving consumer trends during the pandemic. Additionally, I've launched fixtures that facilitate inclusive Today@Apple learning sessions and redesigned Apple's iconic Parsons Tables and Genius Bars to support universally accessible experiences.
CALEB FERRIS
STUDIO FURNITURE
I established my furniture studio as a creative outlet and a way to reconnect with the artistry of hands-on craftsmanship. The pieces I create are lighthearted in nature, incorporating tongue-in-cheek humor to remind us not to take ourselves too seriously. Although, I did learn some serious skills in the process, including customer service, order fulfillment, marketing, public relations, and exhibition curation. In a short period, my work has earned awards, such as ICFF 2023 Best in Show, and has been featured in various design publications.
WILLIAMS-SONOMA
KITCHEN TOOLS
In my role as an industrial designer at Williams-Sonoma Inc., I focused on kitchen tools and gadgets. As a part of a dynamic team, I helped identify design opportunities within the kitchen space. I honed my industrial design skills by employing the design process, from research and testing to ideation and refinement. I then collaborated closely with manufacturers to shape and enhance the development of new products, ensuring they met Williams-Sonoma quality standards.
POTTERY BARN
HARDGOODS
In my role as a Hardgoods Designer at Pottery Barn, I was instrumental in designing products that not only supported captivating visual narratives but also showcased an understanding of various materials and finishes. Overseeing the entire life cycle of numerous hardgood categories, I collaborated closely with international vendors to meet stringent cost, MOQs, and quality standards. This multifaceted experience broadened my design perspective, offering opportunities to cater to various aesthetic preferences and understand how different elements collaborate within an interior environment.
