2020 - 2024

APPLE
RETAIL INNOVATION


Led the development of scalable, build-ready fixture systems that shaped the next generation of Apple’s retail experience. Translated early concepts into global rollout solutions, contributing to multiple patents and supporting key initiatives like Apple Pickup, where new systems responded to shifting customer behavior. Designed and refined inclusive fixtures for Today at Apple learning sessions, and reimagined core elements like Parsons Tables and Genius Bars to improve accessibility, usability, and long-term durability.